Booking Trends, Pricing, and Neighborhood Insights

A two-part Tableau dashboard that turns a 140,000-row Airbnb dataset into something a host, investor, or analyst can actually make decisions with.

Intro

Data is only useful when someone can act on it. I took a large, raw Toronto Airbnb dataset and built it into an interactive Tableau dashboard designed around one question: where, when, and how does an Airbnb listing actually perform in this city? Rather than a wall of numbers, the result is two connected views that let anyone filter by room type and neighborhood and immediately see the trade-offs between concentration, price, occupancy, and reputation.

This is the project where I work like a business analyst end to end: start with messy data, decide what questions matter, and design the visuals so the answer is obvious at a glance.

What I Built

The analysis covers the full Toronto market: 142,243 total reviews across 1,982 hosts, spanning ten neighborhoods and every room type. It is split into two dashboards so each tells a complete story on its own, the first on supply and performance, the second on demand and booking behavior.

The full dashboard is embedded below. It is live, so go ahead and filter by room type or neighborhood and explore it yourself. The written breakdown that follows walks through what each view shows.

https://public.tableau.com/views/AirBnbInsights_17233264041540/Dashboard3?:language=en-GB&:sid=&:redirect=auth&:display_count=n&:origin=viz_share_link

View 1 — Insights for Better Decision Making

The first view is the supply-and-performance picture. At a glance, the Toronto market shows an average price of $212.4, average availability of 107.4 days a year, and a strong average review score of 4.8. Underneath those headline numbers, it breaks down what actually drives a listing's performance:

• Where listings cluster. Downtown Toronto dominates with 27.77% of all listings, followed by the Entertainment District at 20.97%. Everything else, from Niagara (9.81%) down to Yorkville (2.71%), trails well behind. Supply is heavily concentrated in the core.
• Price by neighborhood and property type. Pricing swings hard depending on both location and what is being rented, with entire villas in Yorkville reaching as high as $5,000 while typical rooms sit in the low hundreds. The premium for property type and prestige neighborhoods is immediate.
• Occupancy tells the opposite story to supply. The neighborhoods with the most listings are not the busiest. Yorkville (83.29%) and the Fashion District (81.92%) lead on occupancy, while Downtown Toronto (41.64%) and the Entertainment District (38.90%) sit at the bottom despite holding the most listings. More supply does not mean more demand captured.
• Reputation. Review scores for value and location rise together across the rating scale, showing that guests reward listings that deliver on both rather than one alone.

The decision-making takeaway is clear: the obvious neighborhoods are the most crowded and least occupied, while quieter, higher-end areas convert far better.

View 2 — Booking Trends and Neighborhood Insights